Company Info

About Us

Remember when a toy could captivate a child’s attention and stimulate their imagination without the aid of a computer chip? We at Babalu, Inc. feel that child’s play is important business. Too important, in fact, to leave it up toys that quite frankly do so much while ironically doing so little.

That’s why we created FeltTales — a new line of artfully-designed classic felt storyboards designed to inspire young minds. Children ages 3-7 can use the many movable pieces in bright, captivating colors to create their own stories and scenes for hours of open-ended play. And they’re perfect for sharing.

Babalu, Inc. was launched in 2006 to better a classic toy tradition with the introduction of the FeltTales brand. Its founder, Blair Everett, has an exceptional thirty-year career in the toy business and he brings that knowledge and commitment to the growing classic toy product with improving play and quality.

In 2009 Babalu was presented the prospect to purchase WJ Fantasy. WJ Fantasy’s attention to beautiful original illustrations, quality manufacturing and ample selection has allowed them to remain a premier resource in building blocks, advent calendars and children’s books. This presented us with an exciting opportunity to take over a classic line filled with high-quality products and add our own contemporary updates. Additionally, the product parallels shared by both WJ Fantasy and FeltTales make this acquisition beneficial to our customers as both brands are now under the Babalu umbrella.

The Babalu Promise
Deliver the Imagination Benefit
Respect the Purchasing Customer
Respect the Child who Plays
Be Sincere to the Heritage of the Product
Enrich the Play Experience